You should use our primary logo for:

  • University-level business
  • activities for which the University as a whole is accountable

You can use an official secondary logo for communications from your unit.

Secondary logos

We offer a selection of secondary logos. The level to which you can develop a secondary logo depends on the type of unit you are.

Typographical logo lock up

Example of a typographical logo lock up. Features the primary University logo. To the right is placeholder text that reads 'Unit name is placed here'.
Example of Department of Chemistry typographical logo lock up. Features the primary University logo. To the right is placeholder text that reads 'Yusuf Hamied Department of Chemistry'.

A typographical logo lock up combines the University logo with the name of your unit. You can request one if you are a:

  • wholly owned subsidiary company
  • institution
  • school
  • faculty
  • department

Graphical logo lock up

Example of a graphical logo lock up. Features the primary University logo. To the right are the words 'Institute of Computing for Clinical Science', and the Institute's logo.
Example of a graphical logo lock up. Features the primary University logo. To the right are the words 'Centre for Landscape Regeneration', and the Centre's logo.

A graphical logo lock up combines the University logo with the name and logo of your unit. You can request one if you are a:

  • University approved research institute or centre
  • commercial entity
  • visitor attraction

Internal and non-academic use

Internal and non-academic service divisions should not develop customised or subsidiary logos. You can use the primary University logo in promotional materials and support it with:

  • imagery
  • language
  • messaging

Events and short-term use logos

Event logo lock up example.

We can create a short-term badge to mark special occasions like:

  • core institutional initiatives
  • anniversaries

Additional logos

As our organisation evolves, our brand must do so alongside it. While our logo is unchanged in most circumstances, there are times when it needs to flex for different audiences or applications. Currently approved additional logos include:

  • Cambridge University Press & Assessment (CUP&A)
  • Cambridge Enterprise
  • Classic logo for branded merchandise
  • Cambridge University Polo Club Japan
  • University of Cambridge Sport
  • Cambridge University Nanjing Centre

To maintain the strength of our visual identity, we restrict the creation of custom logos. You can request one if you believe you have a strong and exceptional business need. We will review your request and respond to you as appropriate.

Request a custom logo

Questions?

Contact brand@admin.cam.ac.uk.