Letter case
Lower case letters, with their ascenders and descenders, make it easy for the eye to
process word formations.
UPPER CASE LETTERS HAVE NO VARIETY OR OUTLINE AND THEREFORE MAKE IT
HARDER TO READ.
Reserve capital letters for headlines if necessary – never use them in body copy.
Alignment
Text can be ranged from the left-hand edge of the coat of arms or left-hand edge of the logotype.
Unjustified text
Always use unjustified text (aligned left).
