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06 March 2025A sneaky form of advertising favoured by oil giants influences public opinion with climate action misperceptions, but researchers are studying potential solutions.
A sneaky form of advertising favoured by oil giants influences public opinion with climate action misperceptions, but researchers are studying potential solutions.
Cambridge researchers are leading the first phase of a new research project that will lay the groundwork for future studies into the impact on children of smartphone and social media use.
Scientists say the findings might shed light on the link between loneliness and mental health conditions such as anxiety disorders, which are on the rise in young people.
While divisive social media posts get more traction in countries such as the US, a new study shows that celebrating national unity is the way to go viral in Ukraine.
How Big Oil influences climate conversations on social media.
New 2-minute test launched; developed using ChatGPT technology and validated by expert panel and series of experiments involving thousands of participants. YouGov used the test in US polling, and found Americans know real from fake headlines two-thirds of the time, but worst performers are under-30s who spend most time online.
Researchers argue that the findings hold lessons for social media companies and the “perverse incentives” driving political polarisation online.
Researchers from the University of Cambridge have analysed more than 800,000 tweets and found that negative emotions expressed about geoengineering – the idea that the climate can be altered using technology – can easily fall into conspiracy.
Social media engagement with climate policy events is vital to reducing building emissions and ensuring environmental justice, research led by Cambridge suggests
Analysis of posts from thousands of social media users either side of a scandal – the dramatic fall of YouTube celebrity Logan Paul – shows how hard it is for us to update our beliefs about those we support, even when they behave in appalling ways.