Fueling the Fire of Misinformation - stock photo

News article or big oil ad?

06 March 2025

A sneaky form of advertising favoured by oil giants influences public opinion with climate action misperceptions, but researchers are studying potential solutions.

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The Misinformation Susceptibility Test

29 June 2023

New 2-minute test launched; developed using ChatGPT technology and validated by expert panel and series of experiments involving thousands of participants. YouGov used the test in US polling, and found Americans know real from fake headlines two-thirds of the time, but worst performers are under-30s who spend most time online. 

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