No evidence that genetic tests change people’s behaviour

15 March 2016

Genetic tests that provide an estimate of an individual’s risk of developing diseases such as lung cancer and heart disease do not appear to motivate a change in behaviour to reduce the risk, according to a study led by the University of Cambridge and published in The BMJ today.

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Smoking girl

Shopping vouchers could help one in five pregnant women quit smoking

26 February 2015

Financial incentives could help one in five women quit smoking during pregnancy, according to new research published today in the journal Addiction. The study, led by researchers at the University of Cambridge and King’s College London, found that only a small number of women ‘gamed’ the system to receive the incentives whilst continuing to smoke.

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Glass of wine

Nudging consumers towards better health

25 May 2012

It seems at once the simplest and most complex of health problems: by eating healthily, not smoking, being more active and cutting down on alcohol, we can live longer, healthier lives. Why, then, do so many of us ignore this advice?

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