Wine glass size may influence how much you drink in restaurants

28 February 2020

The size of glass used for serving wine can influence the amount of wine drunk, suggests new research from the University of Cambridge, funded by the National Institute of Health Research (NIHR). The study found that when restaurants served wine in 370ml rather than 300ml glasses they sold more wine, and tended to sell less when they used 250ml glasses. These effects were not seen in bars.

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Beer foam bubbles

Labelling alcoholic drinks as lower in strength could encourage people to drink more, study suggests

26 April 2018

Wines and beers labelled as lower in alcohol strength may increase the total amount of alcoholic drink consumed, according to a study published in the journal Health Psychology. The study was carried out by the Behaviour and Health Research Unit at the University of Cambridge in collaboration with the Centre for Addictive Behaviours Research at London South Bank University.

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Christmas Comes But Once A Year

Mistletoe and (a large) wine: seven-fold increase in wine glass size over 300 years

14 December 2017

Our Georgian and Victorian ancestors probably celebrated Christmas with more modest wine consumption than we do today – if the size of their wine glasses are anything to go by. Researchers at the University of Cambridge have found that the capacity of wine glasses has increased seven-fold over the past 300 years, and most steeply in the last two decades as wine consumption rose.

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Wine glasses at The Pint Shop

Larger wine glasses may lead people to drink more

07 June 2016

Selling wine in larger wine glasses may encourage people to drink more, even when the amount of wine remains the same, suggests new research from the University of Cambridge. In a study published today in the journal BMC Public Health, researchers found that increasing the size of wine glasses led to an almost 10% increase in wine sales.

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