Pledge to phase out toxic lead ammunition in UK hunting by 2025 has failed

The pledge, made in February 2020 by the UK’s nine leading game shooting and rural organisations, aimed to benefit wildlife and the environment and ensure a market for the healthiest game meat food products. 

But a Cambridge team, working with the University of the Highlands and Islands, has consistently shown that lead shot was not being phased out quickly enough to achieve a complete voluntary transition to non-toxic ammunition by 2025. In a final study, published today in the journal Conservation Evidence, the team concludes that the intended transition has failed.

The team has closely monitored the impact of the pledge every year since its introduction, recruiting expert volunteers to buy whole pheasants from butchers, game dealers and supermarkets across Britain and recover embedded shotgun pellets for analysis. 

In 2025, the study - called SHOT-SWITCH - found that of 171 pheasants found to contain shot, 99% had been killed with lead ammunition. 

This year, for the first time, the team also analysed shotgun pellets found in red grouse carcasses shot in the 2024/25 shooting season and on sale through butchers’ shops and online retailers. In all 78 grouse carcasses from which any shot was recovered, the shot was lead. 

“Many members of the shooting community had hoped that the voluntary pledge away from lead ammunition would avert the need for regulation. But the voluntary route has now been tested - with efforts made by many people - and it has not been successful,” said Professor Rhys Green in the University of Cambridge’s Department of Zoology and lead author of the report.

Eating game meat killed using lead shot will expose people unnecessarily to additional dietary lead. Lead is toxic to humans even in very small concentrations; the development of the nervous system in young and unborn children is especially sensitive to its effects. As a result, many food safety agencies now advise that young children and pregnant women should avoid, or minimise, eating game meat from animals killed using lead ammunition.

Discarded shot from hunting also poisons and kills many tens of thousands of the UK’s wild birds each year.

Despite proposing the voluntary change, many shooting organisations and some individual shooters do not support proposed regulatory restrictions on lead ammunition.

Green said: “Private individuals pay a lot of money to shoot pheasants on some private estates - and people don’t like to change their habits. It’s a bit like wearing car seatbelts, or not smoking in pubs. Despite the good reasons for doing these things, some people were strongly against using regulation to achieve those changes, which are now widely accepted as beneficial. The parallel with shooting game with lead shotgun ammunition is striking.” 

Danish shooters now say that the legal ban on lead introduced in Denmark around 30 years ago was justified. They say it has not reduced the practicality or popularity of their sport, and has increased its acceptability to wider society.

“Although a few large UK estates have managed to enforce non-lead ammunition on pheasant shoots, some have had to be quite draconian in order to do it, with the estate gamekeepers insisting on loading the guns for the shooters,” added Green.

In the 2020/21 and 2021/22 shooting seasons, over 99% of the pheasants studied were shot using lead ammunition. This figure dropped slightly to 94% in 2022/23 and 93% in 2023/24, with the remaining pheasants killed by ammunition made of steel or a metal called bismuth, before rising to 99% again in 2024/25.

Retail pressure

The researchers also checked up on a pledge made by Waitrose in 2019 to stop selling game killed with lead ammunition. 

They found that the retailer had been largely let down by suppliers, and that some of their shooters continued to shoot using lead despite making assurances to the contrary. As a result, Waitrose did not sell oven-ready pheasants at all between 2021 and 2023. It sold pheasants again in January 2024 and the 2024/25 season, but the researchers showed that the majority had been killed using lead shot.

In 2022 the National Game Dealers Association (NGDA), which buys game and sells it to the public and food retailers, also announced it would no longer sell game of any kind that had been shot using lead ammunition. But this pledge has since been withdrawn. The researchers bought 2024/25 season pheasants from three NGDA member businesses and found that all had been shot with lead ammunition.

Inside influence 

The researchers also analysed all articles relating to the voluntary transition published in the magazine of the UK’s largest shooting organisation, the British Association for Shooting and Conservation. They found that articles near the beginning of the five-year pledge communicated clear, frequent and positive messages about the effectiveness and practicality of non-lead shotgun ammunition.

But by 2023, mentions of the transition and encouragement to follow it had dropped dramatically. 

The upshot

At the request of the Defra Secretary of State, the UK Health & Safety Executive (HSE) has assessed the risks to the environment and human health posed by lead in shot and bullets. Its report, published in December 2024, proposes that the UK Government bans the use of lead shot and large calibre bullets for game shooting because of the risks they pose to the environment and health. This recommendation is currently under review by Defra ministers, with a response due in March 2025.

Steel shotgun pellets are a practical alternative to lead and can be used in the vast majority of shotguns, as can other safe lead-free alternatives. But the results of this study indicate UK hunters remain unwilling to make the switch voluntarily.

Since 2010, UK governments have preferred voluntary controls over regulation in many areas of environment and food policy and have suggested that regulation be used only as a last resort.

“Shooting organisations did a lot of questionnaire surveys when the pledge was introduced in 2020, and the results suggested many shooters thought the time had come to switch away from lead ammunition. Those responses stand in contrast to what we’ve actually measured for both pheasant and grouse,” said study co-author Dr Mark Taggart at the University of the Highlands and Islands.

Toxic lead

A previous study led by Green and colleagues found that pheasants killed by lead shot contained many fragments of lead too small to detect by eye or touch, and too distant from the shot to be removed without throwing away a large proportion of otherwise useable meat. This means that eating pheasant killed using lead shot is likely to expose consumers to raised levels of lead in their diet, even if the meat is carefully prepared to remove whole shotgun pellets and the most damaged tissue.

Lead has been banned from use in paint and petrol for decades. It is toxic to humans when absorbed by the body and there is no known safe level of exposure. Lead accumulates in the body over time and can cause long-term harm, including increased risk of cardiovascular disease and kidney disease in adults. Lead is known to lower IQ in young children and affect the neurological development of unborn babies.

The studies were part-funded by the RSPB, Waitrose & Partners, and an anonymous donor. They were supported by a group of unpaid volunteers, who are co-authors of the reports.
 

References

Green, R.E. et al: ‘The proportion of common pheasants shot using lead shotgun ammunition in Britain has barely changed despite five years of voluntary efforts to switch from lead to non-lead ammunition.’ March 2025, Conservation Evidence. DOI: 10.52201/CEJ22/EXYS6184

Green, R.E. et al.: ‘Sampling of red grouse carcasses in Britain indicates no progress during an intended five-year voluntary transition from lead to non-lead shotgun ammunition.’ February 2025, Conservation Evidence. DOI: 10.52201/CEJ22/YYWM1722