Every piece of communication produced by or on behalf of the University adds to our brand in some way, so using these elements in a consistent way builds and enhances the University’s reputation.
When producing all marketing communications and promotional materials, signage and all other materials that carry the University’s name and or logo, staff must use the University of Cambridge brand guidelines. There are visual principles that have been outlined which are relevant across a number of touchpoints and applications.
All design work carried out on behalf of the University must be:
- designed by one of our approved design suppliers (contact brand@admin.cam.ac.uk for recommendations) or by one of our internal design teams
- based on a template provided by the University
Visual identity
It is in everyone’s interests for all our communications to be easily identifiable, globally, as the University of Cambridge. Too many distinct identities create too much visual noise and confusion among the audience which can lead to important and strategic messages being tuned out.
Within our system, there is the flexibility to allow for individual expression of identity without different visual identities or logos.
There are eight areas that work together to create the University of Cambridge visual identity.
- Logo
- Colour
- Typography
- Layout and grid
- Photography
- Visual language
- Graphic elements
- Sub-branding