Researchers have developed an online questionnaire which measures a range of personality traits to identify individuals who are more likely to fall...
Researchers are using social media data to build a picture of the personalities of millions, changing core ideas of how psychological profiling works...
Researchers have found that, based on enough Facebook Likes, computers can judge your personality traits better than your friends, family and even...
Research shows that intimate personal attributes can be predicted with high levels of accuracy from ‘traces’ left by seemingly innocuous digital...
Jason Rentfrow explains how analysis of over three-quarters of a million online surveys has been used to build a "map" of the USA.