Topic description and stories

Collage imagining a challenging 'Active Urbanism' route applied to Sermon Lane in London

Pedestrians choose healthy obstacles over boring pavements, study finds

05 Dec 2022

Up to 78% of walkers would take a more challenging route featuring obstacles such as balancing beams, stepping stones and high steps, research has...

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India flag face mask. Image by Gerd Altmann from Pixabay

Extent of India’s COVID nudge campaign revealed

17 Sep 2020

The Government of India’s use of nudge theory in the first three months of the pandemic helped to tackle the virus on numerous fronts, a new study...

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Glass of wine

Nudging consumers towards better health

25 May 2012

It seems at once the simplest and most complex of health problems: by eating healthily, not smoking, being more active and cutting down on alcohol...

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Vegetables

Research unit to help encourage healthier habits launched

12 Apr 2011

New research unit to focus on how to change behaviours responsible for the majority of premature deaths worldwide.

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