Like other social animals, baboons learn from each other about which foods are best to eat. Now, researchers at Cambridge have found that how well they learn from others depends on their personality, bold or anxious baboons learning more than those who are shy or laid back.

New research shows that the more personally and socially powerless you feel the heavier objects appear to weigh.

Research shows that intimate personal attributes can be predicted with high levels of accuracy from ‘traces’ left by seemingly innocuous digital behaviour, in this case Facebook Likes. The study raises important questions about personalised marketing and online privacy.

Cambridge researchers have created a website that combines the Facebook profiles of fans of companies and public figures with personality testing to create what they are describing as a “revolutionary” new marketing tool.

Dr Jason Rentfrow, from the University's Department of Social and Developmental Psychology, explores the links between personality and musical taste.

Whether they affect the films we watch, the books we read or the music we listen to, our choices about entertainment often appear to have as much to do with style, as substance.

A major new investigation which aims to solve two of the biggest unanswered questions in psychology is being launched by researchers at the University of Cambridge in partnership with the BBC.

It may not be possible to judge a book by its cover, but judging someone by the contents of their iTunes library could be a very different story, new research suggests.

Cambridge University researchers have discovered that whether someone is a "people-person" may depend on the structure of their brain: the greater the concentration of brain tissue in certain parts of the brain, the more likely they are to be a warm, sentimental person.

Jason Rentfrow explains how analysis of over three-quarters of a million online surveys has been used to build a "map" of the USA.