From the climate crisis to personalised medicine, we are applying AI to the world’s major challenges, exploring its ethical dimensions and collaborating with industry to ensure that our research has the greatest impact.

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Living with artificial intelligence: how do we get it right?

28 Feb 2018

Powerful AI needs to be reliably aligned with human values. Does this mean that AI will eventually have to police those values? Cambridge philosophers Huw Price and Karina Vold consider the trade-off between safety and autonomy in the era of superintelligence.

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In tech we trust?

23 Feb 2018

Fairness, trust and transparency are qualities we usually associate with organisations or individuals. Today, these attributes might also apply to algorithms. As machine learning systems become more complex and pervasive, Cambridge researchers believe it’s time for new thinking about new technology.

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Members of the audience take pictures as President Barack Obama participates in a town hall meeting moderated by CEO Mark Zuckerberg at Facebook headquarters in Palo Alto, Calif. April 20, 2011

Opinion: What can we learn about you from just one click?

14 Nov 2017

How effective is psychological targeting in advertising? Dr Sandra Matz, a former PhD student at Cambridge now based at Columbia University, and her co-authors, including Dr David Stillwell from the Cambridge Psychometrics Centre, have published a new study which demonstrates that companies only need one Facebook ‘like’ to effectively target potential customers. 

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