Collage imagining a challenging 'Active Urbanism' route applied to Sermon Lane in London

Pedestrians choose healthy obstacles over boring pavements, study finds

05 December 2022

Up to 78% of walkers would take a more challenging route featuring obstacles such as balancing beams, stepping stones and high steps, research has found. The findings suggest that providing ‘Active Landscape’ routes in urban areas could help tackle an 'inactivity pandemic' and improve health outcomes.

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Glass of wine

Nudging consumers towards better health

25 May 2012

It seems at once the simplest and most complex of health problems: by eating healthily, not smoking, being more active and cutting down on alcohol, we can live longer, healthier lives. Why, then, do so many of us ignore this advice?

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