Cambridge Festival Speaker Spotlight: Professor Paul Bays

11 March 2025

Paul Bays is a Professor of Computation and Cognition in the Department of Psychology at the University of Cambridge. He investigates the nature of the internal representations our brains construct and sustain to interact with the world and the computations performed on them to achieve behavioural goals.

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Winner takes all: Success enhances taste for luxury goods, study suggests

19 September 2017

Footballers in flashy cars, City workers in Armani suits, reality TV celebrities sipping expensive champagne while sitting in hot tubs: what drives people to purchase luxury goods? New research suggests that it may be a sense of being a ‘winner’ – but that contrary to expectations, it is not driven by testosterone.

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