Beer foam bubbles

Labelling alcoholic drinks as lower in strength could encourage people to drink more, study suggests

26 April 2018

Wines and beers labelled as lower in alcohol strength may increase the total amount of alcoholic drink consumed, according to a study published in the journal Health Psychology. The study was carried out by the Behaviour and Health Research Unit at the University of Cambridge in collaboration with the Centre for Addictive Behaviours Research at London South Bank University.

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Glass of IPA

Drinking more than five pints a week could shorten your life, study finds

13 April 2018

Regularly drinking more than the recommended UK guidelines for alcohol could take years off your life, according to new research from the University of Cambridge. Part-funded by the British Heart Foundation, the study shows that drinking more alcohol is associated with a higher risk of stroke, fatal aneurysm, heart failure and death.

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Christmas Comes But Once A Year

Mistletoe and (a large) wine: seven-fold increase in wine glass size over 300 years

14 December 2017

Our Georgian and Victorian ancestors probably celebrated Christmas with more modest wine consumption than we do today – if the size of their wine glasses are anything to go by. Researchers at the University of Cambridge have found that the capacity of wine glasses has increased seven-fold over the past 300 years, and most steeply in the last two decades as wine consumption rose.

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Pints

Results of student alcohol survey announced

27 January 2017

A student drinking survey carried out by the University of Cambridge suggests that while almost 30 per cent of students do not drink, a similar percentage drink more than the recommended weekly limit. 

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Wine glasses at The Pint Shop

Larger wine glasses may lead people to drink more

07 June 2016

Selling wine in larger wine glasses may encourage people to drink more, even when the amount of wine remains the same, suggests new research from the University of Cambridge. In a study published today in the journal BMC Public Health, researchers found that increasing the size of wine glasses led to an almost 10% increase in wine sales.

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