How effective is psychological targeting in advertising? Dr Sandra Matz, a former PhD student at Cambridge now based at Columbia University, and her co-authors, including Dr David Stillwell from the Cambridge Psychometrics Centre, have published a new study which demonstrates that companies only need one Facebook ‘like’ to effectively target potential customers.
Advertisements featuring e-cigarettes with flavours such as chocolate and bubble gum are more likely to attract school children to buy and try e-cigarettes than those featuring non-flavoured e-cigarettes, according to new research published in the journal Tobacco Control.
Researchers investigating whether children and young adults are exposed to advertising from major alcohol brands on the three most popular social networks - Facebook, YouTube and Twitter - find that some channels and brands don’t have, or use, age restrictions.
Cambridge researchers have created a website that combines the Facebook profiles of fans of companies and public figures with personality testing to create what they are describing as a “revolutionary” new marketing tool.
Society risks losing touch with reality in the debate about whether children are being exposed to adult, sexual content too young, because other agendas are creeping in "under the radar", a new analysis warns.
© 2024 University of Cambridge