How do we shift our 'take, make, throw-away' plastic world towards 'recycle, recover, re-use'? It's time for blue-sky thinking plus practical measures in the battle to reduce plastic waste.
Khaled Soufani (Cambridge Judge Business School), Mark Esposito (Grenoble Ecole de Management and Harvard University) and Terence Tse (i7 Institute for Innovation and Competitiveness, ESCP Europe) discuss fast-expanding markets in the world's biggest emerging economies.