Co-author of recently published book 'Jugaad Innovation', Professor Jaideep Prabhu argues that a frugal and flexible approach to innovation can generate breakthrough growth not only in the developing world but also in the West.
Jaideep Prabhu is the first Jawaharlal Nehru Professor of Indian Business and Enterprise, which was endowed by the Government of India, and is Director of the Centre for India' Global Business at Judge Business School. With a passion for understanding and promoting India's place in shaping the global knowledge economy, he leads an important component of the University's long-standing partnership with India.
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