The ’‘First Lady of Football', Karren Brady, is to speak at the University this evening at the return of the Centre for Entrepreneurial Learning's ’‘Enterprise Tuesday' events.

The Managing Director of Birmingham City will talk about her experiences of turning an opportunity into a business, at the event held at the Department of Engineering.

Brady revolutionised the world of football after being appointed the youngest ever MD of a PLC and the first woman to ever hold the position at a football club.

Over 15 years she has transformed Birmingham City from a struggling local business in to a successful company and an internationally recognised team.

When she arrived in 1993 the company was in liquidation and the team were in the First Division attracting just 6,000 fans to matches.

Using innovative marketing techniques the club was able to encourage a new range of supporters to attend matches. Brady developed several community projects including the introduction of a family stand and pioneered the ‘Kids a quid' campaign.

Now well established in the Premier League the club attracts match day attendances of close to 25,000 and offer services as diverse as mortgages, savings accounts and training.

Dr Shai Vyakarnam, director of CfEL, said: “We're really looking forward to having someone of Karren's calibre to speak at Enterprise Tuesday. She will share invaluable management lessons and promote opportunities in the region.”

Enterprise Tuesday is a series of free evening lectures and networking sessions run by the CfEL each year. The aim is to inspire people to pursue entrepreneurial ambitions and build basic business skills. It is also coordinated with the Cambridge University Entrepreneurs (CUE) business creation competitions.

Based at Judge Business School the CfEL aims to encourage enterprise within the University and the community. The Centre collaborates with experienced entrepreneurs and innovators to organise educational activities to inspire and develop essential skills in entrepreneurship.

Brady will deliver the keynote speech at the event starting at 6 pm, in Lecture Theatre 0 at the Engineering Department, Trumpington Street, Cambridge.

Attendees should register online prior to the event via the CfEL website and are advised to arrive early in order to secure a seat.

For further details please see the link the top right of the page.

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