A conference this week in Cambridge will help companies tap into the £1.7 billion market created by the 2012 London Olympics and the £160 billion global sports industry.

Keynote speakers at this year’s Technology Ventures Conference (TVC2010) include Arne Ljungqvist, Chair of the IOC Medical Commission and Vice President of the World Anti-Doping Agency, BBC Director of London 2012 Roger Mosey, World Champion Cyclist Graeme Obree (aka the Flying Scotsman) and Commonwealth swimming champion Mark Foster.

Other sessions will look at ways in which technology affects sport, how mobile apps and Web 2.0 might change the way consumers interact with sport and the controversial issue of how stem cell therapy, artificial intelligence and smart materials can enhance human performance.

According to conference organisers Cambridge University Technology and Enterprise Club (CUTEC): “With the incredible investment ahead the upcoming London 2012 Olympics, TVC2010 will put a spotlight on the technology and businesses about to enter centre stage on the national and international sporting scene.”

TVC2010 – Human Performance Running on Technology – takes place on 10 June 2010 from 9:30 – 17:45 at West Road Concert Hall, Cambridge.

For further information email enquiries@cutec.org
 

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