Articles about 'Columbia University'

Researchers have identified how the human brain is able to determine the properties of a particular object using purely statistical information: a result which suggests there is an ‘inner pickpocket’ in all of us.

How effective is psychological targeting in advertising? Dr Sandra Matz, a former PhD student at Cambridge now based at Columbia University, and her co-authors, including Dr David Stillwell from the Cambridge Psychometrics Centre, have published a new study which demonstrates that companies only need one Facebook ‘like’ to effectively target potential customers.